MG ZST
To help the iconic MG Motors to create a brand steeped in heritage that offers cutting-edge, modern vehicles, targeting consumers who craved a touch of refined elegance in their lives, and in their mid-sized SUV. Also, needed to move a cynical Australian audience unsure about “cars made in China” to one which trusts in the brand.
The creative campaign “There’s a new model in town” was designed to highlight the premium features and stylishly practical nature of the MG ZS-T, from LED Headlights, Soft Touch Interior, 10.1 inch Touch Screen, 17 inch Alloy Wheels, 1.3L Turbo Engine until MG Pilot Driver Safety.
MG saw a sales increase of over 300%, resulting in the MG ZS-T not being far off becoming the first Chinese-made car to make it into the ‘Top 10 Most Popular’ models list.
And since the campaign, MG has also impressively made it to the Top 10 biggest car brands in Australia, beating more established players like Subaru.
